October 2012 - THE APPROVED INDEX BLOG

Content Marketing Explained – Part 3: The Big Push

Photo credit: Steven DepoloIn parts 1and 2 of Content Marketing Explained we set out the case for content marketingand showed you how to put together a content marketing plan. We arguedthat it was possible to create quality, highly targeted content b...

Oct 31, 2012 Jamie Griffiths Marketing News and Advice

Best Business Blog Winners: Small Business and Entrepreneurship

After poring over our list of nominated blogs for what seems like an age we're now ready to start announcing the winners in our search for the very best exemplars of UK business blogging.We've divvied the winners up into the natural categories that arose from ...

Content Marketing Explained – Part 2: Making a Content Plan

In part 1of this 3-part post, Content Marketing Explained - Part1: What is it?, we came up with a definition for content marketing and set out its benefits. Marketing through the use of high quality, relevant content, targeted at clearly defined audiences...

Oct 24, 2012 Jamie Griffiths Marketing News and Advice

Content Marketing Explained – Part 1: What is it?

Let's start with a very simple definition:content marketing is the process of producing free stuff in order to attractcustomers. Flowers are content marketers.They produce content (brightly coloured andoddly shaped petals) for their custom...

Oct 19, 2012 Jamie Griffiths Marketing News and Advice

Nominations for Approved Index Best Business Blogs Award OPEN!

Following the great reaction to our Approved Index Website Awards 2012 we've decided to host another competition on the blog. This time our aim is to shine a light on the very finest UK business blogs.Running a business is hard and finding time to keep up with...

Oct 9, 2012 Jamie Griffiths Approved Index, Best Business Blogs

Social Media Training for Marketing Managers 101

The whole internet is awash with articles preaching the benefits that social media can bring to businesses - how you can reach out to new audiences, generate leads, manage your online reputation and boost your brand image (hey, we've even written a few of the...

Oct 4, 2012 Jamie Griffiths Marketing News and Advice, Small Business Tips