August 2012 - THE APPROVED INDEX BLOG

Our 5 Star Rated Suppliers

One of the most gratifying outcomes of our 2012 Buyer Feedback Survey is that we're able to award more 5 star ratings than ever before.No less than 16 separate companies got an average rating of at least 4.5 out of 5.These are the suppliers to whom Approved In...

Aug 31, 2012 Jamie Griffiths Approved Index

Approved Index Buyer Survey 2012 Results

The votes are in, the ballots have been counted, re-counted and checked for spelling mistakes. The intrepid Approved Index team have barely slept for the past week while they've pivot-tabled their way through gigantic spreadsheets of buyer comments.The outcome...

Aug 23, 2012 Jamie Griffiths Approved Index

What is Lead Nurturing?

The term itself has been around for a good long while but it seems that recently the B2B marketing world has gone lead-nurturing-crazy. This is probably due to the increased availability of marketing automation systems, not to mention the increased amount spen...

Aug 8, 2012 Jamie Griffiths Marketing News and Advice