At Approved Index we always want to provide useful and relevant advice to our buyers. So recently we have been working hand in hand with our buyer facing teams and getting them to provide some really useful information regarding the buyer process and what misconceptions some buyers have when beginning the process of getting a new website, or updating your current website.
Some of the most common misconceptions that buyers have were very interesting, and are listed below; keep these in mind when planning your website design.
Common Web Design Misconceptions
1 – You can get a business website for free! These template based websites will not be appropriate for a business trying to portray a professional image to your current and prospective buyers. If you want to sell items via your website, again, a free website will not be able to do the job. In the long run it’s advised you budget as much as possible on a website that is suited to your business needs.
2 – My website will appear in Google straight away!
This isn’t strictly true, your site will need to be indexed first, and this can take a little while (sometimes 6 months or more). If you have a commercial aspect to your website and want to sell online, you will most likely need to invest in some SEO (Search Engine Optimisation). This is an involved process in which a company (maybe your website design company) will optimise your website for you to be found for specific keywords or phrases. It is both an art and a science, and you shouldn’t expect to rank highly as soon as the site is up and running. We will post on the blog more about SEO and how businesses should approach this area, keep your eyes peeled.
3 – Can you copy existing website designs, for a cheaper price? This is another no-go area due to a number of factors. Complex and well designed websites will have had a lot of money invested in them, and companies will not be willing to supply the source code (what the site is built on) to other companies so they can produce something similar. We advise that you visit the sites you like, note down the features you like about them and see what can be done with your budget. Remember to always keep your website aims and objectives e at the forefront of your mind.
For a more in depth read view the full article here – Website Design for Business: FAQs and Misconceptions