In the lead up to the busiest shopping time of the year, Approved Index wanted to see what affect online purchasing is having on our Christmas shopping habits. An overwhelming 90% of the 2000 people asked claimed that they now do at least some of their festive shopping online, with 47% doing most or all of their shopping from home.

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Interestingly, people were divided as to why they enjoy the comfort of shopping from home so much, with a fairly even split between shopping at your own pace and not carrying heavy items. Staying warm, avoiding other shoppers and making use of exclusive discounts all play a role in keeping us away from the high street.

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When it comes to what the public dislike most about shopping in store at Christmas the answer was a lot clearer, the people! The vast majority of consumers surveyed stated that the crowds of people are the worst thing about shopping at this time of year.

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Avoiding the high street has gotten so important that customers will now sacrifice their desired gifts in order to stay out of the cold! According to our survey; if a website featured a product they wanted but did not offer online purchasing, 64% would try to find the same or a similar item on another site, rather than visiting the retailer’s physical store.

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The future of online shopping looks set, with over half believing that it will replace the high street in the near future, if it hasn’t already!

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About the survey:

  • Approved Index surveyed 2000 people about their online shopping habits at Christmas
  • The data was collected through independent survey platform Vivatic