You’ve had a great business idea,you’ve crunched some numbers and now it’s time to invest both money and effortinto your digital marketing strategy. Where do you start? We would recommendstarting with a first rate business website design.
There are a multitude of optionsto consider when planning to design a website for your business, and if you’relooking for some pointers then carry on reading.
We have compiled a list of do’sand don’ts for business website design that all business owners should keep inmind when coming up with ideas. Stick to the pointers we’ve set out below andin no time you’ll have Google quaking in their boots.
Business Website Design – Do’s
Clear Layout – Ensure that all of the key parts of the website areclear and easy to see, use clear themes, backgrounds and fonts. These will allhelp the user be able to explore the website
Navigability – When users are exploring your site, make sure thatall the key areas are clearly signposted, and that content is never more thanthree clicks away from the homepage
Content – Quality content is key, providing the user of yourwebsite with good information will encourage them to stay on your site, makepurchases, recommend your website and in terms of SEO, they may also link toyour site
Design – This area encapsulates layout and navigability, but italso includes some other key areas that need to be considered. The colours andimages used must complement each other, they must also complement the brand overall.
Purpose of the website – This is an important aspect to consider,and one that should be considered before anything else. Is it a brochurewebsite, are you going to trade on the site, who are you aiming the website at?All of these and more are important questions you must ask yourself.
SEO Friendly Site Construction – You want to attract users to thewebsite don’t you?? If you do then optimising your website so its search enginefriendly is absolutely essential.
New Windows – Open a new window when linking to an external site.This will allow your visitors to easily return to your site when they arefinished visiting the linked site.
Internal Search Engines – DO consider adding a search engine tolarger sites. This can help users find what they are looking for quicker, andmakes it simpler for them
Business Website Design – Don’ts
Overload with Multimedia – Having some images, graphics and videosis a good technique to split up the static content on a website, but don’t gooverboard. Users may not want loads of flashy animations; remember users arestill after quality content at the end of the day. Having large amounts ofmultimedia based content can also slow down your page loading speed, and somecoding languages (the stuff users can’t see that makes the animations work)cannot be read by search engines, so in some cases this content can have anegative effect on your social media campaign.
Don’t over-do Pop-Ups – yes, it’s important to get pertinentdetails from users, but it’s much better to let them choose when they want todo that. Don’t bombard the user with messages as soon as they land on one ofyour web pages, it’s happened to all of us, and how many of us have found itconvenient? Not many I guess? Let users interact with your website, and onlythen ask if they’d like to pass on their details, or, don’t do it at all andjust highlight the areas where users can sign up and let them do it themselves,in their own time.
Website Design – We wouldn’t advise building your own website,unless in a past life you excelled in web design. A cheap and poorly builtwebsite will detract your online audience massively. Save some marketing spendand invest as much as you can in a quality lead website design process. It willpay dividends
Link Structure – Don’t allow broken links on your site. This willhinder your user’s experience of the website, and it will also negativelyaffect your SEO campaign. You can find free software on the internet that willcheck your links, and if any are broken you can get in there and get themfixed. Usability is key, so don’t let this factor slip on your site.
Website Content and Copy – DON’T write copy that is focused on yourcompany. Place emphasis on how buying your product or service will benefit yourvisitor. Use the word YOU (referring to your visitor) instead of WE or US.
Browser Check – Makesure you view and test your Web site in as many different browsers and browserversions as possible. Your website can appear differently in different browsersso make sure you check them, and amend to get the best format to suit as manybrowsers as possible.
Test, test and testagain – Get impartial opinions from people you may know, let them test yoursite. See how they navigate around the site, what they think of the design andany other relevant feedback. This can all then be fed back to the designers,where it can then be refined. Getting the site ready and as good as it can bebefore launch is critical.